Tag: H&M

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H&M Loves Coachella Collection (2017)

Tim Chew

[Fashion]   This year’s campaign for H&M Loves Coachella will feature an exclusive new video by The Atomics, the alternative pop band of Lucky Blue Smith and his sisters Pyper America, Starlie and Daisy Clementine. In the video, The Atomics cover Let’s Live For Today by The Grass Roots, showing Coachella’s influence beyond the festival. H&M Loves Coachella is an exclusive collection in collaboration with one of the world’s greatest festivals. The collection is about capturing that festival spirit whether you’re lucky enough to be in the Californian desert, or sharing the Coachella feeling around the world. “H&M Loves Coachella … Continue reading H&M Loves Coachella Collection (2017)

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H&M Chinese New Year Campaign Starring Li Chen And Fan Bingbing

Tim Chew

[Fashion]   H&M revealed its 2017 Chinese New Year campaign images which features actor and actress, Li Chen and Fan Bingbing.  The images were captured by iconic fashion photographer Chen Man, and combines oriental aesthetics with a contemporary twist, with a campaign that illustrates the celebration of the Spring Festival.  “It’s great that a global brand like H&M has curated a special Chinese New Year collection for fashion lovers in Asia and I am very honoured to shoot and be a part of the creative process of this year’s campaign. The mixed art style of east and west is what … Continue reading H&M Chinese New Year Campaign Starring Li Chen And Fan Bingbing