How to Use Influencer Marketing Properly to Achieve the Correct Results and Increase Revenue

[Social Media Marketing]   Influencer marketing is an important and essential tool in the marketing stack especially for lifestyle brands. If you’re not using it yet, you’re missing out on one of the most powerful not to mention affordable and effective digital marketing tools available today. However, not many brands owners know how to properly use influencers. Some try to engage them directly or through new so-called “digital agencies” with not much experience, resulting in some pretty “interesting” (to say the least!) posts!     Here are some factors to consider: 1. The influencers are not professional media Most of … Continue reading How to Use Influencer Marketing Properly to Achieve the Correct Results and Increase Revenue

2018 JCI Malaysia Sustainable Development Award Grand Award Ceremony & Charity Gala

[Event]   The 2018 JCI Malaysia Sustainable Development Award (JCIM SDA) Grand Award Ceremony & Charity Gala was held on 8 September 2018, at the Grand Ballroom of New World Petaling Jaya Hotel, in a ceremony officiated by Mr Stefan Priestner, United Nations Resident Coordinator for Malaysia and UNDP Resident Representative for Malaysia, Singapore and Brunei. The Sustainable Development Goals (SDGs) are a universal call to action to end poverty, to protect the planet and ensure that everyone enjoys peace and prosperity. In 2016, the JCI Malaysia National Board of Directors endorsed the JCIM Sustainable Development Award to be conducted … Continue reading 2018 JCI Malaysia Sustainable Development Award Grand Award Ceremony & Charity Gala

The BrandLaureate SMEs BestBrands Awards 2016-2017

[Event]   MHB’s official photographer Andy Kho and I together with our muses recently attended the Asia Pacific Brands Foundation’s (APBF) The BrandLaureate SMEs BestBrands Award 2016-2017 gala dinner on 1 March 2017 at The Majestic Hotel, Kuala Lumpur. The prestigious gala dinner was attended by over 1,000 guests comprising corporate leaders, brand owners and leading personalities, and over 60 companies and individuals received The BrandLaureate Awards. “Take Ownership of Your Brand for Your Brand Sustainability and Continuity” was the theme of this year’s Awards. In today’s competitive business landscape, it is of paramount importance that brands take ownership as … Continue reading The BrandLaureate SMEs BestBrands Awards 2016-2017

The Kuala Lumpur Restaurant & Dining Market Conundrum

[Food & Beverage] Disclaimer – I am not food and beverage expert nor do I claim to be one. The following is purely my opinion based on my recent observations and conversations with brand owners, proprietors and consumers. Being in the media gives me a unique position where we are the bridge between brands (in this case restaurants since we’re talking about the restaurant and dining market) with consumers. Given the high level of competition these days from F&B establishments all vying for a shrinking pie of consumer spending, it’s not surprising to see shuttered restaurants in almost every neighbourhood, … Continue reading The Kuala Lumpur Restaurant & Dining Market Conundrum

Mall Wars: Starling Versus Damansara City

[Marketing] My post about the state of shopping malls in Malaysia earlier this year (which you can read here – https://timchew.net/2016/08/09/challenges-facing-the-retail-industry-in-malaysia/) ruffled quite a few feathers in the industry particularly the malls with low occupancy which didn’t quite like the fact that I highlighted them. Now it wasn’t my intention to belittle or give a negative impression of any mall. After all, a strong local economy is crucial for my business and the retail sector and malls play an important role in it. I’m merely highlighting the facts and the Malaysian Institute of Economic Research has data to back up … Continue reading Mall Wars: Starling Versus Damansara City

Challenges Facing the Retail Industry in Malaysia

[Marketing] With the current economic climate, it’s no wonder that retail brands and shopping malls in Malaysia are facing a very tough environment.   Below is an excerpt from the article on http://www.theedgemarkets.com The weekly’s writer Chua Sue-Ann wrote that the shopping mall business has come under pressure due to a confluence of factors, like oversupply of retail space, lower tourist arrivals, weakness in domestic retail spend, lacklustre consumer sentiment, intense competition for tenants, and changing consumer preferences and behaviour. Retail consultants said they cannot remember a more challenging time for shopping malls in Malaysia. Like Savills Malaysia managing director Allan … Continue reading Challenges Facing the Retail Industry in Malaysia