Richard Hennessy’s history and heritage have endured for more than 250 years, recognised and held in high regard by cognac aficionados all across the world. The renowned Maison was founded in Cognac, the capital of the Charente region, on the … Continue reading Richard Hennessy – The Architect of Eternity Lives On
[Industry News] The annual Guinness Perfect Pour programme, run by Heineken Malaysia Berhad (HEINEKEN Malaysia), is back in search of the best Guinness bartender. The initiative aims to train bartenders around the country to uphold Guinness service standards while awarding … Continue reading Industry News – HEINEKEN Malaysia’s Star Academy Returns with its Guinness Perfect Pour 2022 Programme
Carlsberg x Liverpool FC LEGENDary Football Party In its recent Carlsberg x Liverpool FC LEGENDary Experience held at Plaza Arkadia, Carlsberg once again excelled at entertaining and celebrating football fans during an exhilarating football viewing party and autograph session with … Continue reading Editor’s Note – September 2022
Carlsberg Celebrates Record Breaking 30-Year Partnership with Liverpool FC The longest-running partnership in the Premier League began in 1992, when Carlsberg was named Liverpool FC’s official sponsor. Since then, Carlsberg has been with the club through trophy barren years as … Continue reading News – August 2022
[Event] Earlier this year, Guinness Malaysia introduced Guinness Draught in a Can to the local market (Ed – which I managed to get my hands on at a convenience store, but it’s tough to find!), offering Guinness fans the smooth … Continue reading House of Guinness Malaysia 2022
[Beverage] After two harrowing years, I’m really glad to see that brands are back offering consumers fun and interesting experiences. Over the past 14 years which I’ve spent in the media, I’ve seen Heineken® run various consumer activations in Malaysia … Continue reading Heineken® Hotel Takeover Kuala Lumpur 2022
I recently attended Hennessy Hands held at The Chamber in Starhill Kuala Lumpur, where invited guests get to experience a lavish and exquisite affair featuring Hennessy’s top-notch luxury cognac that is the savoir-faire of the Maison, Hennessy Paradis. Hennessy Paradis … Continue reading Hennessy Hands at The Chamber in Starhill Kuala Lumpur (2022)
[Event] HEINEKEN Malaysia brought its consumers on an immersive journey through the Heineken® Star Quality Experience, from 3 to 5 June 2022 at The Square, Publika, Kuala Lumpur. The Star Quality Experience was elevated with the return of the Heineken® … Continue reading Heineken® Star Quality Experience Malaysia 2022
[News] Lavo Gallery is a new option for wine lovers and connoisseurs in Petaling Jaya with the opening of their underground cellar at Menara Lien Hoe, Petaling Jaya in May 2022. The gallery welcomes everyone to begin their wine journey … Continue reading Lavo Gallery, Malaysia’s Largest Underground Cellar is Officially Launched in Petaling Jaya
[News] Somersby officially launched the alcohol-free Somersby Apple 0.0 (the brand’s second product innovation this year) on 19 May 2022 with a lively pool party at Popsicola.KL in Petaling Jaya. Somersby 0.0 maintains the brand’s true essence; a sparkling fruit … Continue reading Carlsberg Malaysia Launches Somersby 0.0 in Malaysia
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